Privacy policy.
Effective date: June 2, 2021
Bedrock Financial Health, LLC. and its affiliated companies (“Bedrock”, “us”, “we”, or “our”) operate the Bedrockfinhealth.com website and associated web application under Bedrockfinhealth.com subdomains (hereinafter collectively referred to as the “Service”). We encourage you to read this Privacy Policy carefully when using our website or services or transacting business with us. If you have any questions about our privacy practices, please refer to the end of this Privacy Policy for information on how to contact us. This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.
Definitions
Service
Service is the Bedrockfinhealth.com website and any web application operated by Bedrock Financial Health, LLC.
Personal Data
Personal Data means data about a living individual who can be identified from those data or from those and other information either in our possession or likely to come into our possession.
Non-Personal Information
This is information about you or your household that doesn’t identify you personally or that has been aggregated or is no longer identifiable to a specific person.
Usage Data
Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies
Cookies are small files stored on your device (computer or mobile device).
Information Collection
We collect several different types of information for various purposes to provide and improve our Service to you.
Types of Data Collected
Personal Data
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
Email address
First name and last name, when together
Phone number
Address, State, Province,
ZIP/Postal code, City
Banking and Financial Information
Cookies and Usage Data
We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or the instructions provided in any email or message that we send.
Non-Personal Information
While using our Service, we may ask you to provide us with additional information that is not used to contact or identify you (“Non-Personal Information”). Non-Personally identifiable information may include, but is not limited to:
First name
Household income
Gender
Interests
Geography
Financial Goals
Financial Estimates
We may use your Non-Personal Information to provide recommendations that may be of interest to you. We may also use aggregated information that is not personally identifiable to identify and publicize facts or trends. You may opt out of this usage by requesting that your account be deleted, and your information purged.
Usage Data
We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Location Data
We may use and store information about your location if you give us permission to do so (“Location Data”). We use this data to provide features of our Service, to improve and customize our Service.
Tracking Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.
Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyse our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.
Examples of Cookies we use:
Session Cookies. We use Session Cookies to operate our Service.
Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
Security Cookies. We use Security Cookies for security purposes.
Use of Data
Bedrock Financial Health, LLC. wants it to be clearly stated that we do not sell the collected data to other parties with the intention to make a profit. Bedrock uses the collected data for various purposes, including the listed below:
To provide and maintain our Service
To notify you about changes to our Service
To allow you to participate in interactive features of our Service when you choose to do so
To provide customer support
To gather analysis or valuable information so that we can improve our Service
To monitor the usage of our Service
To perform market research, project planning, product development, or behavior analysis
To identify and publicize facts or trends
To detect, prevent and address technical issues
To identify and provide you with news, special offers, recommendations, and general information about other goods, services and events which we offer or that our partners offer.
Data Sharing
Your information, including Personal Data in some instances, may be shared with third parties in a variety of ways such as:
When you complete or update your financial or personal information, Non-Personal information may be sent to various partners for the purposes of determining and providing custom quotes, personalized recommendations, or for calculating financial plan information.
When you click third party links, request more information, or ask for the services of affiliate or referral partners, we may send Personal Data or Non-Personal Information to a partner in order to pre-populate an application on the partners site. In some cases, if you click through to go to a partner’s site, you will automatically be sending your information to the partner, though it may require you to submit the application prior to being retained in their records. This information would then become subject to a partner’s privacy policy.
If you create an account through or link your account to a specific partner or employer, your information may be shared with that partner or employer. This sharing is normally done in a non-personally identifiable manner, aggregated with other users that enrolled through the same partner or employer, except in the case of relationships with financial advisors, financial planners, or other financial institutions which will be able to view all submitted information for the primary purpose of better understanding and serving you as a client. You can, however, disassociate your account from any partner by directly requesting such action in order to prevent any future sharing.
If you choose to post on a public forum or comment on blog posts, any information that you submit, or post, could be viewed by others or may otherwise be publicly available. If you choose to post personal information, other visitors may see and use this information.
Transfer of Data
Your information, including Personal Data, may be transferred to – and maintained on – computers or servers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
Bedrock Financial Health, LLC. will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
Disclosure of Data
Business Transaction
If Bedrock Financial Health, LLC. is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.
Disclosure for Law Enforcement
Under certain circumstances, Bedrock Financial Health, LLC. may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Legal Requirements
Bedrock Financial Health, LLC. may disclose your Personal Data in the good faith belief that such action is necessary to:
To comply with a legal obligation
To protect and defend the rights or property of Bedrock Financial Health, LLC.
To prevent or investigate possible wrongdoing in connection with the Service
To protect the personal safety of users of the Service or the public
To protect against legal liability
Security of Data
The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
Service Providers
We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
True Link
Their Privacy Policy can be viewed at https://www.truelinkfinancial.com/privacy-policy/.
Alpine Bank
Their Privacy Policy can be viewed at https://www.alpinebank.com/privacy-security/privacy-notice.html.
Analytics
We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.
For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en
Behavioral Remarketing
Bedrock Financial Health, LLC. uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.
Google Ads (AdWords)
Google Ads (AdWords) remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en
Facebook remarketing service is provided by Facebook Inc.
You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950
To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation
Payments and Transfers
We may provide paid products and/or services within the Service. In that case, we use third-party services for payment and transfer processing (e.g. payment processors).
Your information may be provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.
The payment processors we work with are:
Stripe
Their Privacy Policy can be viewed at https://stripe.com/us/privacy.
Venmo
Their Privacy Policy can be viewed at https://venmo.com/legal/us-privacy-policy/.
Zelle
Their Privacy Policy can be viewed at https://www.zellepay.com/legal-and-privacy.
Links to Other Sites
Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Children’s Privacy
Our Service does not address anyone under the age of 18 (“Children”).
We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and update the “effective date” at the top of this Privacy Policy.
If changes are materially significant, we will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, please contact us by email at team@bedrockfinhealth.com